Senior Google Ads — Search, Shopping & Performance Max

GOOGLE ADS BUILT FOR PROFIT
NOT JUST ROAS

Most eCommerce brands are either leaving intent on the table or burning budget on clicks that don’t convert.

The problem isn’t Google — it’s that the account isn’t built to capture demand profitably.

Relevancy builds Google systems that start with high-intent demand — the buyers already searching for what you sell — then expand with precision across Search, Shopping, and Performance Max.

The result: more revenue, lower CAC, and a Google channel you can actually scale with confidence.

No lock-ins
Senior strategy only
Profit-first, not ROAS theatre
$4M+

Ad Spend Managed

9+ Years

In Paid Media

20+ Brands

Worked With

Senior-Led

No Juniors

THE RELEVANCY
GOOGLE FRAMEWORK

How We Build Accounts That Actually Scale

Capture Existing Demand First

Before we spend a dollar on discovery, we lock in the highest-intent searches — the buyers who are already in market for what you sell. This means no wasted budget on cold audiences until the demand-capture floor is solid and profitable.

Clean, Intent-Led Structure

Most accounts are a mess of overlapping campaigns, duplicated keywords, and product groups fighting each other for budget. We rebuild structure so Search, Shopping, and PMax work together — not against each other.

Search, Shopping & PMax Working Together

Search captures intent. Shopping closes the sale. Performance Max extends reach. Most agencies run these in silos. We build them as a connected system — each channel doing its job in the buying journey, none of them cannibalising the others.

Creative, Feed & Asset Optimisation

Google performance lives or dies in the details: your product feed quality, your RSA asset combinations, your landing page alignment with search intent. We optimise all of it. Because better assets don't just improve Quality Score — they win auctions cheaper.

Profit-First Scaling

ROAS is a vanity metric if it doesn't account for margin. We go deeper: what's your contribution margin per product? What's your true break-even ROAS? We make scaling decisions based on profit, not platform-reported numbers.

Why eCommerce Brands
Choose Relevancy for Google Ads

We've managed millions in Google Ads spend across major brands. Now we bring that same senior-level thinking directly to growing eCommerce brands — without the agency markup, the account managers, or the layers of junior staff between you and real strategy.

Worked behind the scenes on $M+ Google budgets for household brands

You speak directly to the senior strategist — not a rotating account manager

We optimise for margin and profit, not platform-reported ROAS

Intent-first account structure — built to capture demand, not spray-and-pray

Full feed, asset, and landing page alignment (not just bid management)

No lock-in contracts — we earn your business every month

Forecasting and budget decisions grounded in your actual margins

BEHIND THE SCENES
WITH LEADING BRANDS

$4M+ in Google Ads spend managed across 20+ brands.

Results Speak Louder
Than Promises

Global Beauty Brand

+67%
ROAS During Black Friday

Performance strategy scaled demand while maintaining profitability during peak season.

SaaS Finance Platform

32%
Lower Cost per Sign-Up

Performance creative and funnel optimisation unlocked efficient growth without sacrificing lead quality.

Ecommerce Furniture Brand

+42%
Increase in Purchase Rate

Persona-led creative and format testing drove stronger buying intent and higher conversion.

Google Ads Done
Differently

We don't just run ads. We build profit-generating machines that scale your business.

eCommerce-First Thinking

We think in CAC, margin, and LTV — not just clicks and impressions. Every campaign decision connects back to what actually grows the business.

Profit Over ROAS Theatre

High ROAS on a low-margin product isn't a win. We optimise for contribution margin and real revenue — the kind that shows up in your bank account, not just your dashboard.

Stability Before Scale

We don't crank the budget until the foundation is solid. No leaking spend. No cannibalising campaigns. Just a clean, profitable account — then we scale.

What Our Clients Say

Allan

Respondent

Tanzi was great to work with! She was very engaged and helped us navigate a tricky project that involved resolving historic Meta restrictions and finding ROI of niche campaigns to global audiences.

Sopisa

Activation Director
KINESSO

Tanzi was independent in managing her workload and completed work in a timely manner. This was extremely beneficial as we were not located in the same city so punctuality and over communication was key.

Tanya

Media Manager
KWPX

Tanzi is a dependable and results-driven professional with clear communication skills and a strong work ethic. We worked closely together across multiple clients, and she consistently delivered high-quality work

Hasianti

Owner
Maanja

Love working with Tanzi! Very responsive and helpful when I need her help. She plans and implements that brings actual results

Jenna

Owner
Plus Production

Tanzi is an outstanding Meta Ads specialist. Across multiple projects, she has consistently delivered high-performing campaigns, clear insights, and proactive recommendations. Her ability to combine creative strategy with deep technical understanding is rare and incredibly valuable. She approaches every brief with precision and a genuine desire to help businesses grow. A fantastic partner and a true expert in her field.

Let's Build a Google Account That Actually Grows Your Business.

Book a free Google Ads audit. We'll review your account, identify where budget is leaking, and show you exactly how we'd build a system that captures intent and converts it profitably.

No pitch deck. No obligation. Just real answers.

Book My Free Google Audit

No lock-in contracts • Senior-led, not outsourced • Profit-first strategy