Founder-Led. Senior Strategy. DTC-Focused.

BIG AGENCY THINKING
BUILT FOR GROWING
DTC BRANDS

Senior creative strategy and performance media, built for DTC brands ready to scale. You deal directly with the strategist — not a middleman.

$12M

AD SPEND MANAGED

3yrs

EXPERIENCE

1★

CLIENT RATING

Book a Free Strategy Call
No lock-ins
No juniors
No vanity metrics
Want a performance audit and ideas for your next winning ads?

Share a few details below and we’ll review your account, creative approach, and where growth can come next.

Name

BEHIND THE SCENES
WITH LEADING BRANDS

GROWING DTC BRANDS
GETS STUCK IN THE SAME TRAP

You've tried running ads. The results were inconsistent, nobody could explain why the creative wasn't converting.The problem isn't your product. Creative and performance have been managed separately — and that's where growth stalls.

JUNIOR EXECUTION ON YOUR ACCOUNT

You signed with a senior, got handed to someone running their first accounts.

CREATIVE AND PERFORMANCE SILOED

One team makes the ads. Another buys the media. Nobody owns the result.

REPORTS WITH NO ANSWERS.

You get a dashboard. You don’t get clarity on what to do next.


Results first
Relationships built on them

Allan

Respondent

Tanzi was great to work with! She was very engaged and helped us navigate a tricky project that involved resolving historic Meta restrictions and finding ROI of niche campaigns to global audiences.

Sopisa

Activation Director
KINESSO

Tanzi was independent in managing her workload and completed work in a timely manner. This was extremely beneficial as we were not located in the same city so punctuality and over communication was key.

Tanya

Media Manager
KWPX

Tanzi is a dependable and results-driven professional with clear communication skills and a strong work ethic. We worked closely together across multiple clients, and she consistently delivered high-quality work

Hasianti

Owner
Maanja

Love working with Tanzi! Very responsive and helpful when I need her help. She plans and implements that brings actual results

Jenna

Owner
Plus Production

Tanzi is an outstanding Meta Ads specialist. Across multiple projects, she has consistently delivered high-performing campaigns, clear insights, and proactive recommendations. Her ability to combine creative strategy with deep technical understanding is rare and incredibly valuable. She approaches every brief with precision and a genuine desire to help businesses grow. A fantastic partner and a true expert in her field.

One system, Creative and performance, fully integrated


Most agencies separate creative from media buying. We don’t. Every step of our process is built so that your ads and your strategy reinforce each other.

1

Diagnose

Margins, CAC targets, creative performance. We find the real growth levers before we touch anything.

2

Build

Full-funnel campaign structures across Meta, Google, and TikTok. Built for your revenue goals, not generic best practice.

3

Create & Test

UGC, founder-led, statics. Refreshed weekly, tested continuously. Data decides what scales — not gut feel.

4

Scale

Forecasting grounded in your margins. Growth that compounds because the foundation holds.

OUR SERVICES

PAID MEDIA BUILD FOR DTC GROWTH

We run Meta, Google, TikTok, and Instagram campaigns — each one built around your product, your margins, and your next revenue milestone.


DOMINATE SEARCH RESULTS

GOOGLE ADS

Capture high-intent shoppers already searching for your products — and turn that demand into revenue.

What we do
  • Scale Search & Shopping for buyers ready to purchase
  • Structure campaigns around brand, non-brand & product intent
  • Optimise feeds, bids, and queries to lower CPA & protect ROAS
  • Convert clicks into sales with CRO-led landing page optimisation
Best for

High-intent traffic • Predictable revenue • Always-on demand

Get Started

FACEBOOK & INSTAGRAM MASTERY

FACEBOOK ADS

Scale ecommerce revenue with creative-led campaigns built to convert — not just spend.

What we do
  • Build full-funnel Meta systems (prospecting → retargeting)
  • Test and scale high-performing ad creatives, not just audiences
  • Optimise for profit, not vanity metrics
  • Use data-backed creative testing to lower CAC over time
Best for

Scaling revenue • Creative testing • Consistent acquisition

Get Started

VISUAL STORYTELLING MASTERY

INSTAGRAM ADS

Turn attention into purchases with scroll-stopping creative designed for ecommerce.

What we do
  • Design Reels, Stories & Feed ads built to sell products
  • Leverage UGC, lifestyle & product-first creative
  • Drive discovery → consideration → conversion
  • Optimise formats and hooks to increase conversion rate
Best for

Product discovery • Visual storytelling • Mid-funnel conversion

Get Started

VIRAL SHORT-FORM VIDEO MASTERY

TIKTOK ADS

Create demand, drive first-time customers, and unlock scalable growth.

What we do
  • Launch native TikTok creatives that don’t feel like ads
  • Test hooks, angles, and creators to find what actually converts
  • Scale winning creatives through paid + UGC strategies
  • Turn viral attention into profitable customer acquisition
Best for

New customer growth • Creative testing • Demand creation

Get Started
Why Brands Choose Relevancy


You get big-agency thinking
without big-agency problems

THE FOUNDER WORKS YOUR ACCOUNT —
NOT HANDED TO A JUNIOR.

9 YEARS BUILT ON DYSON, KING LIVING,
AMERICAN EXPRESS AND MORE.

CREATIVE AND PERFORMANCE IN ONE SYSTEM — STRATEGY, CREATIVE, AND MEDIA BUYING
FROM DAY ONE.

WE OPTIMISE FOR CAC, MER, AND LTV
— NOT IMPRESSIONS OR REACH.

MONTH-TO-MONTH ENGAGEMENTS — WE STAY BECAUSE THE RESULTS ARE THERE,
NOT THE CONTRACT.

BUILT FOR BRANDS SCALING FROM $500K TO $5M — THE STAGE WHERE STRATEGY CHANGES EVERYTHING.

I'm Tanzi,
Co- founder of Relevancy

1+
YEARS
Experience
4+
DTC BRAND
Scaled
Connect

9 years. Dyson. King Living. American Express. Multi-million dollar budgets across Meta, TikTok, and Google.

I kept seeing the same problem: creative and media buying were always siloed. Nobody connected the two. Growth stalled. Nobody owned it.

That’s why I started Relevancy — to give growing DTC brands the senior strategy that enterprise brands take for granted.

Every account gets me directly. Not a junior. Not a middleman. Me.

Results Speak Louder
Than Promises

Global Beauty Brand

+67%
ROAS During Black Friday

Performance strategy scaled demand while maintaining profitability during peak season.

SaaS Finance Platform

32%
Lower Cost per Sign-Up

Performance creative and funnel optimisation unlocked efficient growth without sacrificing lead quality.

Ecommerce Furniture Brand

+42%
Increase in Purchase Rate

Persona-led creative and format testing drove stronger buying intent and higher conversion.